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Nova · Professor Researcher · re-ranking top 20…
Sridhar Narayanan

Sridhar Narayanan

Verified

Stanford University · Marketing

Active 1992–2024

h-index24
Citations2.7k
Papers8924 last 5y
Funding—
Faculty page
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Research topics

  • Political Science
  • Computer Science
  • World Wide Web
  • Advertising
  • Business
  • Marketing

Selected publications

  • Inefficiencies in Digital Advertising Markets

    Journal of Marketing · 2020 · 160 citations

    • Computer Science
    • Political Science
    • Advertising

    Digital advertising markets are growing and attracting increased scrutiny. This article explores four market inefficiencies that remain poorly understood: ad effect measurement, frictions between and within advertising channel members, ad blocking, and ad fraud. Although these topics are not unique to digital advertising, each manifests in unique ways in markets for digital ads. The authors identify relevant findings in the academic literature, recent developments in practice, and promising topics for future research.

    PublisherDOI

Frequent coauthors

  • Digjoy Paul

    16 shared

  • Amritanshu Prasad

    14 shared

  • Shraddha Srivastava

    13 shared

  • Puneet Manchanda

    13 shared

  • M.A. Breuer

    12 shared

  • Pradeep K. Chintagunta

    University of Chicago

    9 shared

  • Melvin A. Breuer

    University of Southern California

    9 shared

  • Harikesh S. Nair

    Google (United States)

    7 shared
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