About

Bruno Jacobs is an Assistant Professor of Marketing at the Robert H. Smith School of Business. He holds a Ph.D. degree from Erasmus University Rotterdam and also possesses a Master of Science degree in Econometrics and Management Science from the same institution. His research focuses on customer analytics, developing new methods to describe, understand, and predict customer behavior. His current work emphasizes customer purchase decisions in large-scale product assortments. Professor Jacobs's research has been published in Marketing Science and he has presented his work at the INFORMS Marketing Science Conference and the Marketing Dynamics Conference. In addition to his research, he teaches Marketing Research Methods in the undergraduate program, contributing to the education of future marketing professionals.

Research topics

• Statistics
• Mathematics

Selected publications

• De Finetti’s Construction as a Categorical Limit. Radboud University Nijmegen. Categorial Porbability and Statistics, 5-8 June 2020

  2020

  1st authorCorresponding
  • Statistics
  • Mathematics

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• Magnitude Estimation: Scientific Background and Use in Sensory Analysis

  2018-10-08 · 3 citations

  book-chapterSenior author

  This chapter illustrates how psychophysicists use magnitude estimation to assess the relation between apparent physical viscosity and perceived sensory viscosity. It deals with one sensory continuum; the odor strength of n-propyl alcohol is similar to the many hundreds of studies published in the scientific literature. The quality control engineer, wanting to ensure that each production batch of products retains its sensory integrity, has to know whether deviations of physical magnitudes correspond to small, moderate, or large deviations in sensory intensity. The quality control engineer would like to develop ratio scales of perception in order to learn which physical changes are most able to provoke large sensory responses. Exponents for power functions are assumed to be reliable from study to study and thus provide insight into how we transform physical stimuli into sense magnitude. Magnitude estimation allows the panelist to rate the profile of the "ideal product", using the same scales that the panelist used to rate actual products.

  PublisherDOI

• Consumer Evaluation and Optimization of Food Texture

  2017-11-22 · 5 citations

  book-chapterSenior author

  This chapter deals with the evaluation and optimization of texture by consumers. It presents research approaches by which one can understand how consumers react to textural characteristics of foods and, in addition, how the researcher can optimize consumer acceptance. The chapter provides both the basic research results about perception and the guidance for product development. It deals with the creation of textural variations by systematic formula changes, and the maximization of hedonic values for texture. The chapter shows two methods by which product developers can modify the characteristics of a product. Optimization of acceptance attempts to find that particular formulation which simultaneously maximizes a criterion variable (liking or purchase intent) while the formulation remains within the predesignated limits. In contrast, profile-fitting optimization modifies the formulation so that the profile of the product most closely matches a predetermined profile.

  PublisherDOI

• Ratio Scaling of Perception vs. Image: Its Use in Evaluating Advertising Promise vs. Product Delivery

  Current Issues and Research in Advertising · 2012-05-18

  articleSenior author

  Abstract This paper examines the use of psychophysical measurement for advertising/product evaluation. By using ratio scaling (magnitude estimation) to evaluate both advertisements and products on the same scale, it becomes possible to ascertain quantitatively what the advertisement promises vs. what the product delivers. Ratings on three types of perceptual attributes were evaluated: sensory, non-evaluative attributes (fragrance intensity, sweetness, etc.); image attributes which integrate sensory reactions with prior experience (e.g., appropriateness for various age groups); and performance/purchase interest attributes (liking for product, intent to purchase). Ratings of print advertisements differ systematically from ratings of products; the amount of the differences depends upon the type of attribute being evaluated.

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• Computational Complexity and Recursion Theory

  2010-01-01

  book-chapter1st authorCorresponding
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• Coach K's little blue book : lessons from college basketball's best coach : the message of Mike Krzyzewski

  Medical Entomology and Zoology · 2004-01-01

  book1st authorCorresponding
  Publisher

• DAVID: NASA's heterogeneous distributed database management system

  2002-12-04 · 5 citations

  articleSenior author

  The DAVID (Distributed Access View Integrated Database) system is a heterogeneous distributed database management system developed by NASA. The goal of the project is to integrate current and future NASA data systems into one that can be accessed through several layers of user interfaces with one query language. A description is given of the database aspect of the DAVID project. Data model, system architecture and implementation issues are addressed. A sample astrophysics database is used throughout to illustrate the concept of the DAVID system.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">&gt;</ETX>

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• Further studies on intestinal antisepsis; neomycin-nystatin.

  PubMed · 2002-05-01 · 5 citations

  article
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• Architecture and implementation of an on-line data archive and distribution system

  2002-12-30

  articleSenior author

  The authors present a layered architecture of an on-line data archive and distribution system. An operational system based on this architecture has been developed at NASA's National Space Science Data Center to distribute space science data to the world scientific community. The implemented architecture stores the data files in CYGNET optical-disk juke boxes using Sony's 6.5 GByte optical disks. The architecture utilizes meta-data to locate and deliver the data. The system also supports the use of catalogs to search and identify the relevant data.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">&gt;</ETX>

  PublisherDOI

• Evaluation of Methods To Increase the Sensitivity and Timeliness of Detection of <i>Streptococcus agalactiae</i> in Pregnant Women

  Journal of Clinical Microbiology · 2002-10-30 · 45 citations

  articleOpen access

  Direct culture of rectovaginal specimens on Granada agar was compared to culture on sheep blood agar plate (SBAP) and AccuProbe detection of group B streptococcus from overnight LIM broth enhancement cultures (LIM-SBAP). Both broth-enhanced methods demonstrated excellent sensitivity (97.5% for LIM-SBAP and 93.5% for AccuProbe), while Granada agar demonstrated a sensitivity of only 40.3%.

  PublisherOA PDFDOI

Frequent coauthors

• Howard Moskowitz

  7 shared

• Alan R. Aronson

  2 shared

• C. A. WALCZAK

  2 shared

• Bharat Bhasker

  REVA University

  2 shared

• Neil M. Lazar

  University of Pennsylvania

  1 shared

• Jack Minker

  1 shared

• Neil Firtle

  1 shared

• John Grant

  Clemson University

  1 shared