About

The page provides information about the New York University Stern Center for Research Computing (SCRC), which is devoted to providing world-class computational facilities and services to researchers at the Stern School of Business. These services include a moderately sized Slurm HPC cluster, Cloud Computing (Virtual Machines), data acquisition and storage, research software, and access to WRDS (Wharton Research Data System). The center offers a comprehensive suite of software services designed to facilitate advanced computational research and data analysis, along with access to datasets from diverse disciplines through collaborations with data repositories, platforms, and academic institutions. Additionally, the center supports faculty and researchers' projects with a wide range of computing services and resources, including high-speed, robust, and scalable storage systems to meet various computational and storage needs.

Research topics

• Computer Science
• Artificial Intelligence
• Psychology
• Physical therapy
• Internet privacy
• Internal medicine
• Advertising
• Social psychology
• Business
• Medicine
• Surgery
• Human–computer interaction

Selected publications

• EXPRESS: Consumers Prefer that Corporations Donate Periodically

  Journal of Marketing Research · 2026-01-29

  article

  How should firms best communicate their corporate social responsibility (CSR) efforts? Across seven preregistered studies (two large field studies and five online lab experiments), we find that making a series of periodic contributions, e.g., donating $20,000 per month for 12 months, rather than donating an equivalent aggregate amount, e.g., donating $240,000 in a year, improves outcomes for donor companies such as reputation, customer engagement, and purchase likelihood. The benefits of periodic donations arise primarily due to heightened judgments of the donor’s authentic prosocial motivation, which affects outcomes in two ways. Via one process pathway, the consistency of periodic donations increases judgments that the donor gave due to authentic prosocial motives, which then increases favorable donor evaluations. Via a second process pathway, heightened judgments of the donor’s authentic prosocial motivation also increase the perceived impact of the donation, further boosting favorable donor evaluations. Additional studies demonstrate when and why periodic donations may benefit, or in some cases even harm, evaluations of the donor. Taken together, this research highlights consumers’ sensitivity to cues of consistency, and the importance of perceived authentic prosocial motivation, when consumers grant charitable credit in CSR.

  PublisherDOI

• Most Read Versus Most Shared: How Less (vs. More) Social Popularity Labels Influence News Media Consumption

  Journal of Consumer Research · 2025-04-03 · 1 citations

  articleSenior author

  Abstract News outlets commonly highlight the most popular content using different labels (e.g., “most read” and “most shared”). As prior research has found that people primarily consume news for information or entertainment, it is important to understand what these popularity labels convey about the information value and entertainment value of articles and how they shape consumers’ news preferences and decisions. Nine lab and field studies, including two in the web appendix, demonstrate that labels reflecting less social behavior (e.g., “most read”) signal higher information (vs. entertainment) value, while labels reflecting more social behavior (e.g., “most shared”) signal higher entertainment (vs. information) value. Thus, consumers with information motives prefer less social popularity labels, a stronger signal of information value. Conversely, consumers with entertainment motives prefer more social labels, a stronger signal of entertainment value. Notably, an analysis of 120 major media outlets revealed that many use labels that are misaligned with readers’ dominant motives or use no label at all, indicating considerable room for improvement. Reassuringly, this work finds that strategically using popularity labels can increase clicks by over 20%. This has implications for media outlets aiming to spur engagement as well as researchers and organizations concerned with information dissemination.

  PublisherDOI

• Symbolic vs. Substantive Support: The Impact of Black Lives Matter on Black-Owned Businesses

  Marketing Science · 2025-03-20 · 1 citations

  articleSenior author

  This study examines the impact of Black Lives Matter (BLM) on Black-owned businesses following the murder of George Floyd.

  PublisherDOI

• Symbolic vs. Substantive Support: The Impact of Black Lives Matter on Black-Owned Businesses

  SSRN Electronic Journal · 2025-01-01

  articleOpen accessSenior author
  PublisherDOI

• Who Will I Be With(out) You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals

  Journal of Marketing Research · 2025-07-01 · 1 citations

  article

  The current research identifies perceived romantic relationship status stability (RSS)—the degree to which one anticipates their current relationship status to remain unchanged in the foreseeable future—as a significant factor that impacts consumers’ likelihood of renting products. Analyses of field data and experimental studies reveal that low (vs. high) RSS increases consumers’ preference for renting, but not purchasing, products. The effect holds both for low-risk products consumed individually (i.e., when a romantic partner or relationship status is less likely to matter in the acquisition decision) and for high-risk acquisitions such as owning versus renting a home across representative samples of the U.S. population. The effect occurs because low RSS, an indicator of lower perceived self-concept continuity, heightens the motivation for self-expansion. In contrast to purchasing, renting is a flexible and low-commitment acquisition method that helps consumers self-expand by exploring new products while not inhibiting future explorations. As such, the heightened motivation for self-expansion caused by low RSS increases consumers’ preference for renting but does not influence their preference for purchasing. Managerially, the findings present marketers with insights on to whom and/or when to provide rental versus purchase options, and how to communicate these options to different consumer segments.

  PublisherDOI

• Dynamic Effects of First-Person Pronouns on Content Engagement

  SSRN Electronic Journal · 2024-01-01

  preprintOpen access
  PublisherDOI

• Assessing AI receptivity through a persuasion knowledge lens

  Current Opinion in Psychology · 2024 · 8 citations

  1st authorCorresponding
  • Artificial Intelligence
  • Psychology
  • Computer Science
  PublisherDOI

• 223 Surgical Management of Degenerative Cervical Myelopathy: Comparing Outcomes Between Patients Admitted Through Clinic Versus Emergency Department

  Journal of Clinical and Translational Science · 2023 · 2 citations

  • Medicine
  • Surgery
  • Physical therapy

  OBJECTIVES/GOALS: Degenerative cervical myelopathy (DCM) can lead to pain, disability, and permanent spinal cord impairment. Timely diagnosis and surgical intervention is essential to optimize functional outcomes for patients with CSM. Here, we compared patients who were admitted through clinic versus the emergency department (ED) for surgical management of DCM. METHODS/STUDY POPULATION: Patients aged ≥18 years admitted for surgery for DCM through clinic (elective cohort) were compared to a surgical cohort who were evaluated through the ED (call cohort). Basic demographics included age, gender, race, ethnicity, and insurance payor. Sociodemographic characteristics were estimated using the Social Deprivation Index (SDI) and the Area Deprivation Index (ADI) for the state of California, which were obtained through aggregated Zip Code Tabulation Area (ZCTA). Cervical MRI was reviewed to assess severity of spinal cord compression. Other outcomes included number of motion segments operated on, functional outcome using the Nurick classification, length of stay (LOS), disposition, and 30-day reoperation and readmission rates. RESULTS/ANTICIPATED RESULTS: From 2015 to 2021, 327 DCM patients received surgery (227 Elective Cohort, 100 Call Cohort). Elective cohort was mainly female (48.0 vs 30.0%, p=0.002) and white (72.7 vs 51.0%, p=0.0001). Call cohort was mainly uninsured/covered by Medicare/Medicaid (78.0 vs 67.0%, p=0.04), had higher SDI (68.0 vs 56.2, p=0.0003), ADI (7.9 vs 7.2, p=0.009), and cervical cord compression on MRI (78.0 vs 42.3% Grade III, p DISCUSSION/SIGNIFICANCE: Compared to DCM patients undergoing elective surgery, those admitted through the ED were more likely to be male, non-White, and socioeconomically disadvantaged, as measured by SDI and ADI. Postoperative outcomes were less favorable for these patients, including longer hospital stay, discharge disposition, and less Nurick grading improvement.

  PublisherOA PDFDOI

• The Advantage of Periodic Donations in Corporate Social Responsibility: Consumers View Consistency as a Diagnostic Cue of Donor Commitment

  SSRN Electronic Journal · 2023-01-01

  articleOpen access
  PublisherDOI

• The Meme Economy: How Internet Memes Impact Consumption

  ACR North American Advances · 2020-01-01

  articleSenior author
  Publisher

Frequent coauthors

• Michael Trusov

  4 shared

• Anastasiya Pocheptsova Ghosh

  University of Arizona

  3 shared

• Francesca Valsesia

  3 shared

• Amna Kirmani

  2 shared

• Shoshana Segal

  New York University

  2 shared

• Anastasiya Pocheptsova

  University of South Carolina

  1 shared

• Brandon Ortega

  National Center for Advancing Translational Sciences

  1 shared

• Paul E. Jose

  Victoria University of Wellington

  1 shared