Marita Sturken
· ProfessorNew York University · Martin Scorsese Department of Cinema Studies
Active 1977–2024
Research topics
- Sociology
- Political Science
- Art
- History
- Law
- Visual arts
- Literature
- Ecology
- Psychology
- Anthropology
- Archaeology
- Geology
- Psychoanalysis
- Media studies
Selected publications
Fordham University Press eBooks · 2024-05-07
book-chapter1st authorCorresponding<italic>Fearless Girl</italic>, a statue of a young girl standing with hands on her hips, appeared overnight in 2017 New York across from the Charging Bull statue. It became an immediate sensation and a primary site for picture taking. This essay explores the complex story behind the statue’s creation, its subsequent relocation, and the public response to it.
Fordham University Press eBooks · 2024-05-08
book-chapter1st authorCorrespondingFordham University Press eBooks · 2024-03-14
book-chapter1st authorCorrespondingMemory Studies · 2023-05-26 · 1 citations
article1st authorCorrespondingThis essay analyzes two American memorials that were built in the post-9/11 era: the National September 11 Memorial in New York City, which opened in 2011, and the National Memorial for Peace and Justice, which opened in Montgomery, Alabama, in 2018. Both of these memorials pay tribute to victims of terrorism, the first to victims of foreign terrorism and the second to victims of lynchings, a form of racial terrorism within the United States. This essay argues that these two memorials define the beginning and end of the post-9/11 era, from memorialization as a nationalist enterprise to memorialization as a reckoning on race that demands the destruction of racist monuments and the construction of memorials to victims of racist violence. It looks in particular at how the modern designs of these two memorials produce very different kinds of experiences of memory to tell distinct narratives of victimhood, loss, and nation.
Selling Social Good: Making Sense of Cause Marketing
Advertising & Society Quarterly · 2023-03-01
articleAbstract: A special keynote conversation on cause marketing with a practitioner in the field Andrew Essex, formerly CEO of Droga 5 and noted media scholar Sarah Banet-Weiser. The conversation took place on December 5, 2022 as part of the 2x2 Keynote Series: New Edges in Media Studies in the Department of Media, Culture, and Communication at the Steinhardt School of New York University. Andrew Essex, author of The End of Advertising: Why It Had to Die and the Creative Resurrection to Come (Random House, 2017), begins by offering insight into historical and cultural forces that have pushed brands to align themselves with social justice causes as a way to build deeper ties with consumers. Sarah Banet-Weiser, author of Authentic ™ : The Politics and Ambivalence in a Brand Culture (NYU Press, 2012) and Distinguished Professor at the University of Pennsylvania's Annenberg School for Communication and Professor of Communication at the University of Southern California's Annenberg School for Communication and Journalism offers a different perspective on cause marketing. Her critique focuses on the "branding of intersectionality" and the ways in which corporations dilute powerful social movements when they promote progressive ideals like feminism and racial equality. She argues that the capitalist values of individualism and profit are in opposition to intersectional movements. After the keynote presentations, Essex and Banet-Weiser take part in a panel discussion moderated by Professor Marita Sturken and Clinical Adjunct Professor Jean Railla, both from the Department of Media, Culture, and Communication at New York University Steinhardt.
The Memory of Racial Terror: The National Memorial for Peace and Justice and the Legacy Museum
2023-01-01
other1st authorCorrespondingNew York University Press eBooks · 2022-01-18
book-chapter1st authorCorrespondingThe introduction discusses the primary role played by memory in defining the US national identity in the post-9/11 era. It defines the post-9/11 era and argues that it ends in the upheaval of 2020-21. It looks at the proliferation of 9/11 memory, the common theme of terrorism across post-9/11 memorialization, and the role of design and architecture in memorialization, and it demonstrates the era’s arc from fear of foreign terrorism to the rise of domestic terrorism and conflict within the nation.
2. The Objects That Lived, the Voices That Remain: The 9/11 Museum
New York University Press eBooks · 2022-12-31
book-chapter1st authorCorresponding4. Visibility and Erasure: Memory and the Global War on Terror
New York University Press eBooks · 2022-12-31
book-chapter1st authorCorrespondingNew York University Press eBooks · 2022-12-31 · 3 citations
book1st authorCorresponding
Frequent coauthors
- 5 shared
David A. Gerstner
City University of New York
- 4 shared
Lisa Cartwright
University of California, San Diego
- 4 shared
Ronald Duculan
York University
- 4 shared
Josh Dunsby
York University
- 4 shared
Larry Gross
- 4 shared
Joy Fuqua
University of Southern California
- 3 shared
Dana Polan
- 3 shared
Sarah Banet‐Weiser
California University of Pennsylvania
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